Program Syllabus

The course curriculum trains young professionals to deal with complex logistical issues and plan events from thought to finish. The syllabus for INLEAD’s Event Management and Public Relations program has been developed after a thorough research and consultation with the members of the academia and the industry professionals. The curriculum covers the best practices of the Industry and is regularly updated to stay attuned with emerging trends.


Event Management and Public Relations *

   Events Planning & Concept
   Special Events
   Principles of Public Relations
   PR: Concepts & Strategy
   Supply Chain Management
   Campaign Planning
   Personal Transformation
   Media Relations
   Business Communication- Basics
   Human Resource Management
   Venue Operations
   Advanced Business Communication
   Events Marketing Management
   Brand Management
   MICE Management
   Integrated Marketing Communication
   Disaster & Risk Management
   Industry Employment II
   Industry Employment-I
   Essentials of Economics & Finance
   Artist Management
   Customer Relationship Management
  Organizational Behavior
 
   PGPM / PGDM / MBA * Subject to change as per industry trends
 
  MBA

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Placement Highlights

  • Ms. Tulika Chadda
    Thyme Advertizing Services
    Manager- BD & CS
  • Ms. Aanchal Rastogi
    Kaleidoscope Events
    Asst Manager - Event Services
  • Ms. Pooja Sharma
    RKCO
    Public Relations Officer
  • Ms. Pratibha Gautam
    Wizcarft Entertainment Pvt. Ltd
    Management Trainee
  • Ms. Poorti Aggarwal
    Add India Advertising
    Management Trainee
  • Mr. K.Rajesh Babu
    Sony India
    Management Trainee
  • Ms. Kanika Maheshwari
    AFP Ideas and Execution P.Ltd
    Executive - Business Development
  • Mr. Varun Bhardwaj
    Kingdom of Dreams
    Management Trainee
  • Mr. Anshul Varshney
    RKCO
    Sr. PR Executive
  • Mr. Arun Kaul
    DNA Network- IPL
    Management Trainee
  • Mr. Abhinav Garg
    Candid Marketing
    Management Trainee

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